Solutions For Service Providers

• Increase visibility
• Structure network bandwidth
• Expand service offerings

P-Cube’s products enable broadband service providers to analyze and control Layer 7–3 IP traffic at Gigabit wire speeds on their existing network infrastructure.  A major concern of service providers is profitability, quality service delivery, and efficient network operations.  High bandwidth applications such as P2P make it difficult for providers to meet customer service quality demands, and ensure that network bandwidth is apportioned as need.  A combination of transit link overuse and limited network bandwidth quickly lead to shrinking profits, operational complications and increased operational costs.

Any broadband network including LANs, MANs, and DSL can benefit from P-Cube's service control solution.  The P-Cube Service Engine is a programmable network element that Service Providers deploy in the network at major traffic aggregation points.  With the Service Engine, the provider can monitor all network traffic using deep packet analysis and shape traffic flows for specific applications and subscriber combinations.

P-Cube Service Control Network Intelligence

• Bandwidth shaping for specific applications - enabling tiered service offerings
• Provide granular usage data detailing all network activity
• Capacity planning and content-based billing
• Optimization and moderation of specific services - like P2P, VoIP, video on demand
• Ensure a better overall broadband experience for users
• Application & user based bandwidth shaping for bandwidth on demand high margin customized services
• Application-level SLAs and content-based services

Wireline service providers realize that their network operations and subscriber base are the lifeblood of their business.  P-Cube maximizes the visibility and operational efficiency of network traffic using the IP Service Control Platform and associated solutions.  Service Control has the ability to structure network specific application and subscriber bandwidth for tiered services and expanded service offerings.

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Facing growing pressure to run, manage, and sell network services, providers erode profitability if they lack essential tools for the effective control and billing at the network application layer.  To complicate matters, broadband intensive applications like P2P make bandwidth consumption and network behavior change radically.  Eventually, network congestion and service quality degradation are experienced by all subscribers.  Churn from service quality lapses is a major factor affecting the service provider's revenues, no matter what services or pricing is offered.
P-Cube allows service providers to balance network usage, deliver consistent service, and bill accurately.  The provider can tier service offerings to attract a wide variety of subscribers through customized subscriber specific pricing.

The P-Cube Service Control Platform bridges the gap between the optimal and actual allocation of network bandwidth for subscribers and applications.  Leveraging the existing IP network while adding the powerful features offered by P-Cube, the provider can address their most acute network based problems.  The P-Cube Service Control Platform is evolving the way networks are used, and how they generate profits for service providers.