Marketing Vision Requires Technical Execution

Cable, DSL and advanced mobile providers are all talking about music, gaming, video-on-demand, Instant Messaging and other rich media services. It's the future. Right? So why is the market for premium services so slow to develop? What's stalling content-rich service delivery? What's keeping providers from executing on this vision? The lack of service control. Service providers need additional network functionality to control, manage and profit from premium services. P-Cube's technology is purpose-built for this task.

Service Control: Flexibility with Scale

P-Cube's Service Control technology provides operators with a scalable, programmable network element introducing a previously unachievable point of control into the network, propagating an application-aware layer of intelligence allowing carriers to control every facet of complex content service delivery. P-Cube's technology is flexible and works with any cable, DSL or mobile network. Only P-Cube's Service Control supports flow-based Layer 7 stateful deep packet inspection at wire-speed allowing carriers to identify and control millions of flows for hundreds of thousands of subscribers.

What Good is Speed without Control?
Up until now networks were optimized for one thing - speed. Delivering new content requires more than a fast pipeline. Unless the network can identify, classify, guarantee performance and, most importantly, charge for new types of applications carriers are hamstrung. The promise of the Internet remains out of reach. P-Cube's wire-speed and stateful flow-based architecture ensures operators can finally profitably deliver, manage and charge for an array of data services customized to individual subscriber needs, leveraging existing network investment and extending overall functionality.

Service Control-enabled Applications
With service control enhancements integrated into the network fabric operators can now provide a wealth of new functionality:

• Tiered Services
• P2P Optimization
• Network Application Traffic Analysis
• Unified Network Metering
• Content Charging
• Service Protection
• Lawful Interception
• Customization by individual subscriber
• Usage Analysis
• Application-level Performance Guarantees

Power to Manage, Control and Profit from Content Services

Application-level Intelligent Control
Broadband-aware or P2P applications violate the overall design and traffic management assumptions of network architects resulting in increased costs, link congestion and capacity overages. Network control and optimization is the key to cost-reduction and efficiency.

P-Cube's Engage solution provides traffic detection and optimization functions allowing operators to better understand who is doing what on the network and shape traffic accordingly. More …

Real-time Subscriber and Application-based Charging
Mobile service providers have been extremely successful with voice-prepaid services. Now they can extend this successful business model to data content services running on their 2.5 and 3G networks. This means new markets, new customers and doing more with what you've already got in place. P-Cube's Encharge solution integrates subscriber and content awareness with network control allowing carriers to block, redirect and shape new content-based services all in real-time. More …

New Levels of Granular Visibility and Metering
Today's IP traffic analysis, billing and mediation systems rely on usage data generated by networking equipment or application servers. Real-time processing and collection of raw data from the network is not achievable with existing OSS and BSS systems. P-Cube's Service Applications are designed to provide comprehensive, granular usage data directly from the network's data flow and directly provision data to the billing and mediation systems exposing usage details which would otherwise be obtainable by traditional collection methodologies.

Profitable Content-based Services Have Arrived
P-Cube's service control technology ensures operators can capitalize on new revenue streams, extend their reach to new customers and increase visibility as well as control over new content-based service offerings. P-Cube's solutions are cost-effective because multiple services can be managed from a single network element avoiding costly upgrades or changes to the existing network architecture.