Analysts

"Service creation and management solutions will need to identify strong economic reasons to adopt and deploy their products in order to be credible alternatives to current transport delivery. P-Cube's focus on decreasing customer churn through delivering a consistent QoS and increasing revenue streams through service and application delivery is a new approach to the challenges facing our current transport delivery infrastructure." says Tim Weis, senior consultant TeleChoice, Inc.

"Service providers and carriers need to go beyond transport to delivering services. This isn't an easy paradigm shift, but it is one that is being recognized by more and more leaders in this industry. This report (Service Class Economics for Profitable Networks, P-Cube, Inc. September 2001) outlines the positive economic factors resulting from the implementation of P-Cube's IP Service Engineering and provides the necessary data to catalyze this much needed industry shift." says Deb Meilke, Principal at Treillage Network Strategies

"Service providers can no longer afford to provide mediocre service that results in lost revenue and high churn statistics," says Todd Hanson, Principal Analyst covering Public Network Infrastructure for Gartner Dataquest. " Providers must use technology designed to help them run increasingly efficient, profitable networks through the delivery of tiered, value-added services using their current infrastructure investments. Secondly, providers must use tools that help manage toward an acceptable, predictive, and continuous return on investment."

"The ability to easily create new services and application revenue sources is key to future profitability of service providers. Unless vendors create these opportunities, they won’t succeed," said Frank Dzubeck, president of analyst group Communications Network Architects. "P-Cube is taking the appropriate steps in partnering with leading IP software developers to help make the Internet a highly profitable business for service providers."

"In this challenging market, service providers should look to vendors who have joined forces to offer simple, revenue-generating solutions like the joint offering created by P-Cube and its new partners," said Deb Meilke, principal at Trelliage Network Strategies. "Multiple vendors with strong partnership agreements and well-integrated solutions offer the service provider a unique opportunity to capitalize on an even stronger, more lucrative solution than if they had collaborated with these vendors individually."

"The Internet is rapidly evolving to an entirely new business model dependent on the ability to generate revenue from content and services," said Lee Doyle, Vice President of Network Infrastructure at IDC." As a result, the ability to provide predictable levels of performance in a ‘best efforts’ IP environment becomes a necessity for service providers."

Partners

"Through this cooperation, we provide a solution that accelerates the adoption of broadband services, including GPRS and CDMA, featuring rich, interactive content while significantly reducing the time to market," said Thomas Landberg, vice president of Systems Integration for Ericsson Global Services-North America.

"Through this alliance, we are providing a new means of billing, designed to support the new IP service creation and delivery network," said John Janetos, director of strategic alliances at Portal Software. "The Infranet platform combined with P-Cube’s Service Control platform, creates an advanced service delivery and billing foundation on which service providers can innovate new and lucrative revenue streams."

"The interoperability between P-Cube’s platform and HP Internet Usage Manager software provides Service Providers with a leading architecture to track, measure and analyze application usage on the network for billing purposes," said Vikash Varma, IUM General Manager for HP. "The P-Cube platform’s high performance, ease of deployment and small footprint capabilities are an ideal Layer 7 solution in this highly competitive Service Provider environment."

Investors

"With their broadband networks in place, carriers must find ways to get more leverage from these investments by implementing IP service assurance and control at the application and customer levels," said Scott Bonham, managing director of Granite Global Ventures. "P-Cube’s technology and management team, as well as their market momentum, make it clear that they’ll be a leader in this important new market."

"We have consistently supported P-Cube’s vision and direction since their series A funding round," said Jim Flach, partner at Accel Partners, "and in this round we have brought in Accel Europe, our sister organization, as an additional endorsement of the company’s worldwide progress. By giving carriers more leverage over their existing network investments while reducing the cost of service deployment, P-Cube enables a smooth transition from commodity transport services to customized, high-value services."

"We seek out and support business opportunities that are unique and can revolutionize markets," said David Helfrich, Partner at ComVentures. "P-Cube demonstrated their vision and market timeliness by delivering the IP Service Engineering Platform, on which Service Providers can build a more solid business model based on IP service creation and delivery. The weight of the service provider business model then shifts from bandwidth access to IP services provisioning and management, which is ultimately a more value-based and long-term business."

"The ability to easily create new services and application revenue sources is the key to future profitability for Internet and network service providers," said Gabriel Pretre, CFO of Sandoz. "In addition, it is increasingly important for service providers to offer value-add services in order to maintain a competitive edge and continue to grow their customer base. We see the P-Cube solution as the prime Service Engineering platform capable of enabling this emerging business model."

"Singapore Telecom is committed to providing its customers with new and enhanced Internet service offerings," said Andrew Buay, CEO, SingTel Multimedia Group. "With the P-Cube Service Engineering solution, we can support seamless integration of applications, and can therefore offer our customers a wider array of content-rich, high-value services."