Network Congestion Increases Costs

The growing number of broadband Internet subscribers and the emergence of broadband-aware and bandwidth hungry applications such as peer-to-peer (P2P) file sharing, voice chat or streaming media is impacting the cost and profit equation for service providers. Regardless of the amount of bandwidth operators make available new applications and growing file sizes make network congestion inevitable. The incremental costs of network upgrades and transit reduce operators' margins. P-Cube's Service Control Platform helps providers reduce costs.

Network congestion results in a poor user experience, whether it is shared upstream capacity in a HFC cable network or limitations in the capacity to connect remote cells on a mobile network core. However, operators cannot continue to blindly add additional bandwidth due to the additional cost, increased competition, reduced margins and the resulting deterioration of return on investment (ROI).

Optimize Application-level Traffic

P-Cube's Service Control Platform has the ability to classify application-level traffic and subscribers while prioritizing and segmenting network resources. The solution utilizes stateful deep packet inspection giving operators the ability to optimize traffic on their networks, which increases efficient use of network resources, reduces costs and maximizes capital investments.

Using state-of-the-art bandwidth management applied to network traffic on a global, subscriber or individual flow-level hierarchy the solution provides operators with the ability to dictate how network resources are distributed. The result is:

• Improved user experience and overall satisfaction with broadband network performance

• Reduced transit charges and costly network upgrades

P-Cube's technology puts the operator in complete control of how network resources are distributed, ensuring operational costs are kept to a minimum and user satisfaction is maximized.