Flexibility to Bundle, Value and Charge for Services

Flat-fee pricing models dominate both broadband and mobile IP service environments because today's network infrastructure does not have the ability to differentiate and charge for different types of content running on the same transport network. P-Cube's Service Control Platform is specifically built to solve these issues. Mobile operators in particular need the ability to dynamically manage charging models in real-time with the added flexibility to create bundles of service offerings tailored to individual subscribers' needs.

If the network were able to differentiate between types of content, value service offerings differently or track and meter combined usage, mobile and broadband operators would be better able to competitively package and value content in unique ways.

Increasing Revenues and Leveraging Infrastructure

P-Cube's content charging solution offers carriers the ability to increase revenues and leverage infrastructure investments by adding prepaid and postpaid content-based services to existing service offerings.

Taking advantage of P-Cube's unmatched capability to granularly control and classify traffic, broadband operators can create application quotas, while mobile carriers can utilize the content charging solution to enable real-time charging of traffic according to sophisticated rate plans and control traffic based on advanced prepaid and postpaid billing models. Real-time charging is performed against subscriber balance in-line with traffic preventing potential revenue leakage.

The P-Cube content charging solution enables operators to simultaneously launch and charge for multiple services in a scalable and uniform manner, supporting the creation of new revenue streams in a timely fashion.